Hola
I am Juan Hernandez, a Colombian Design Strategist based in San Francisco. I love working at the intersection of design research, business strategy, and creative collaboration. With over 10 years of global work experience spanning strategy & visual design in various industries, I bring a unique blend of cultural perspectives and craft to the table.
The right mix of business and creative spirit makes me a versatile collaborator with a flare for both the technical and the imaginative.
Living and working in the Bay Area has opened up new avenues for my professional growth, and I am always seeking new challenges and opportunities to further develop my skills. Having an MBA in Design Strategy degree helps me understand the importance of approaching design challenges with a holistic and strategic mindset.
Great design improves products, services, and systems. I dive deep into user needs, business goals, and feasibility to drive smarter design. Whether leading a team or contributing as an active participant, I've observed the power of research and true collaboration.
Skills
Client Communication
Branding
Business Planning
Design Strategy
Interview Moderation
Project Management
Prototyping
Roadmapping
User Research
Web Design
Value Proposition Design
Visual Design
Values In Practice
Collaboration
I thrive in interdisciplinary team settings, where I tend to embody the role of a facilitator, encouraging everyone to contribute and building on each other's thoughts.
Research
My work centers on bridging the gap between corporate strategy and human-centered design, using both disciplines to align organizational goals with real-world research.
Dedication
Consistency is my superpower—I show up fully, every time, with energy and creativity. Roadblocks only make the process more interesting.