Hola
I am Juan Hernandez, a Colombian Design Strategist based in San Francisco. I love working at the intersection of design research, business strategy, and creative collaboration. With over 8 years of global work experience spanning strategy & visual design in various industries, I bring a unique blend of cultural perspectives and craft to the table.
The right mix of business and creative spirit makes me a versatile collaborator with a flare for both the technical and the imaginative.
Living and working in the Bay Area has opened up new avenues for my professional growth, and I am always seeking new challenges and opportunities to further develop my skills. Having an MBA in Design Strategy degree helps me understand the importance of approaching design challenges with a holistic and strategic mindset. I wield the skills and expertise to assist businesses in navigating uncertain and evolving needs, creating impactful experiences that resonate with people while crafting compelling narratives that inspire.
My approach considers the full context of a problem, including user needs, business goals, and feasibility; using this information to guide the design process. This multidisciplinary approach results in exciting projects that drive meaningful outcomes. Whether leading a team or contributing as an active participant, I've observed the power of research and true collaboration.
Skills
Client Communication
Branding
Business Planning
Design Strategy
Interview Moderation
Project Management
Prototyping
Roadmapping
User Research
Web Design
Value Proposition Design
Visual Design
Values In Practice
Collaboration
I thrive in interdisciplinary team settings, where I tend to embody the role of a facilitator, encouraging everyone to contribute and building on each other's thoughts. I have facilitated cross-functional teamwork by effectively communicating and applying design thinking skills.
Research
My work centers on bridging the gap between corporate strategy and human-centered design, combining understandings from both disciplines to align organizational goals with real-world research. I value the importance of understanding needs and incorporating these as insights into the design process.
Dedication
Consistency is one of my greatest strengths, I always bring my whole self to every project with nonstop enthusiasm. I approach problems with a resourceful mindset (one of my superpowers) and find solutions through simple, innovative connections.